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Paths to level up agriculture and food initiatives ​ ​ ​ Rural PM is a management incubator and social enterprise dedicated to empowering food and agriculture professionals with transformative, nature centered management tools. We foster circularity and promote system thinking to address social and environmental challenges. Our mission is to inspire change in the industry while equipping professionals with the skills needed to protect the environment and preserve culinary traditions for future generations. Tool Library Tailoring Case Studies Start discovering Engage in exercises to reveal potential opportunities, promote quorum and alignment within your teams. Design Thinking Workshop Design Thinking Workshop Gemba Walk Exercise Gemba Walk Exercise Personas Exercise for HORECA (1) Client Profiles Exercise Just in Time Exercise Past examples Our case studies showcase tailored strategies for agrifood professionals, highlighting customized solutions that enhance operational efficiency in fields and improve service excellence in restaurants, addressing specific challenges and driving measurable results. Restaurant Catering-Bakery Catering or bakery Olive Oil Farm Olive oil farm Dairy Farm Dairy (milk, yogurt, cheese) Farm Wine Producer Wine Producer Fruit Grower Fruit Grower, Cooperative Tailor your tool Tailored solutions are available for agrifood professionals in a variety of scenarios, customizing operational processes at the farms and enhancing service excellence in restaurants to meet specific needs and improve efficiency. Transformative: Agriculture Transformative: Food Incubation Program SROI Tour Optimize harvest Strengthen your farming expertise with tailored training that sharpens your skills, boosts operational efficiency, inspires innovation and enhances productivity at your farm business. Solid service quality Elevate your expertise with tailored training designed to enhance your skills, optimize kitchen and service operations and foster innovation at your HORECA business. Level up 360° Curious about transforming your farm or restaurant business? Our incubation program helps you adopt efficient practices for stability and lasting impact under 3 months. Preselection begins 2.week of each month. Social Value Assessment in Agrifood Tourism A tourism program designed to bring SROI (Social Return on Investment) Analysis into the field. Along these tours, participants discover socio-economical, ecological or environmental aspects of where they are traveling at that moment to improve their understanding and consciousness on social impact issues. Calculators for Agriculture Calculators for Food Assess service operations Quantify different hospitality scenarios to understand better future outcomes. Simulate your gains Foreseeing yields and gains with calculations that allow farmers to prepare for future scenarios.

Trainings Our agriculture and food management trainings are designed to reduce effort, minimize inefficiencies and foster equitable practices across the entire farm to fork chain. We focus on building management skills that not only improve operational effectiveness but also enhance environmental sensitivity. Our programs empower farmers, producers, and food sector professionals with tools and strategies to streamline processes, reduce resource wastage, and promote sustainability. By enhancing the management capacities of key actors, we aim to protect both environmental and gastronomic legacies, ensuring a future where food production and consumption are in harmony with nature. Transformative: Farming Transformative: HORECA SROI Tour Incubation Program

Calculators Farm and HoReCa efficiency calculators are practical tools that facilitate agrifood professionals to understand resource use possibilities and enhance efficiency in agricultural and hospitality initiatives. By leveraging data inputs such as yield, costs, and client metrics, these calculators provide actionable insights into operational performance, enabling users to simulate various scenarios to develop transformative ideas, identify inefficiencies, and assess social impact. Tailor made customization and a variety of calculator types are available for diverse agriculture and food scenarios, empowering informed decision making to enhance resilience and maximize returns across enterprises. Customize

Conference Registration Side Event Summary This conference panel will explore the importance of mindset and operating models in modernizing the food system. At global scale our food system is facing numerous challenges including climate change, food insecurity, biodiversity erosion, food waste, unsustainable agricultural practices and public health. To address these challenges, decision makers must rethink their positions towards new approaches and ways of working. In this panel unique speakers which are strong in their domain, will share their unique insights and will discuss the need for modernizing the mindset and operating models of food system actors. The discussion will revolve around the following themes: Mindset transformation: First topic to kick off will be the need for a paradigm shift in the way food system actors think about their roles and responsibilities. They will revisit the importance of adopting a more holistic approach that considers the entire food value chain, from production to recycling. Operating model innovation: Around this theme we will discuss the importance of leveraging technology to optimize food system operations and developing innovative operating models that increase efficiency, reduce waste, and improve sustainability. Circular economy adaptations: Here we will debate about promoting sustainable practices such as reducing waste, increasing resource efficiency, and designing for reuse and regeneration. Policy and regulation: Finally, we will touch on the role of policy and regulation in facilitating the modernization of the food system. Discussion will focus on the need for policies that incentivize innovation and support the transition to a more sustainable and resilient food system. Overall, this panel aims to provide insights into the importance of why our way of thinking and way of working across the entire food system needs modernization urgently. Moreover it will offer practical recommendations for food system actors to adopt new approaches and strategies to address the challenges facing the global food system. Speakers Roger Spitz - President of Techistential (Climate & Foresight Strategy) and Chair of the Disruptive Futures Institute Based in San Francisco, Roger Spitz is a world-leading authority on foresight, sustainability, and transformative innovation. His latest book Disruption as a Springboard to Value Creation (Volume IV from “The Definitive Guide to Thriving on Disruption” collection) became a bestseller in Green Business & Sustainable Development Economics (Amazon). Techistential, Roger’s renowned climate & strategic foresight practice, advises boards, leadership teams, and investors on sustainable value creation. Roger is an inaugural member of Cervest’s Climate Intelligence Council, a contributor to IEEE’s ESG standards, and the Foresight & Sustainability partner of Vektor Partners (Palo Alto, London), an impact VC firm investing in the future of mobility. ​ Sharon Cittone - Founder and CEO of Edible Planet Ventures . G100 Global Chair 4 Food Innovation, Food Tech Junkies Podcast Host, Ecosystem Builder and Community Shaper, Board Member, Mentor and Advisor, TedX Speaker & Expert ​ Sharon has been at the forefront of building and growing the global food and agtech ecosystem for the better part of a decade. Her work with start-ups, corporations, investors, policymakers, institutions and youth landed her the title of one of Forbes’ most powerful women shaping the future of food. She is the Founder & CEO of Edible Planet Ventures, a systemic platform that aims to reshape our food system by convening leading voices and visionaries to collaborate and innovate around the most pressing challenges of today. Sharon is active in several other roles. She currently is a Founding Board Member of the AgrifoodTech Italia Association, part of the scientific advisory committee of BAM - Biblioteca degli Alberi, and sits on the Advisory Board of the World Food Programme Italia. She’s also a mentor for both Rockstart Agrifood and the FoodTech Accelerator, on the advisory committee of two funds, part of the United for Regeneration-Now Partners team, and Global Chair for Food Innovation for the G100, a group of global leaders all joined in a pact of purpose to create massive opportunities for women worldwide. ​ Sonalie Figueiras - Founder & Editor-in-Chief Green Queen - and Co-Founder & CEO Source Green ​ 2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen - the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds. ​ Christopher Koetke - Chairman of Worldchef's Feed The Planet Committee; Corporate Executive Chef at Ajinomoto Health & Nutrition North America, Inc ​ He is currently Corporate Executive Chef at Ajinomoto Health & Nutrition North America, Inc, and the Chair of the Feed the Planet Committee of Worldchefs. Indeed, having a 40-years experience of working in the foodservice industry and given his global travels experimenting with ingredients and flavors, Chris is a well-known expert on culinary matters. Therefore, in 2010, he was given the inaugural Chefs Collaborative Pathfinder Award for his work in making sustainability mainstream both within foodservice operations and education. ​ Canberk Genc - Change and Education Programs - Founder of Rural PM Canberk is a farmer, management advisor, system thinker in agriculture, food systems and organizational agility subjects. He led many initiatives with pioneering organizations on a global scale, counting more than 82000 hours project portfolio management experience in environments such as banking, app and SaaS development, biotech, supply chain, retail, hospitality and agriculture. After witnessing environmental erosion and participating in group studies in the EU Commission, he helped to establish Rural PM in 2016 with the aim of strengthening the management models of farm to fork system actors to improve their value creation in a regenerative way. OBJECTIVES AND EXPECTED OUTCOMES This conference aims to make a substantial contribution to the UN Food Systems Summit’s follow-up process, in view of the first Stock-Taking Moment that is tentatively scheduled for June/July 2023 (TBC). It will build on the past fruitful collaborations of the SFS Programme with the UN FSS Secretariat and the current Coordination Hub, as well as the expertise and tools of the SFS Programme and the outcomes of the Programme’s previous three global conferences. Following the recommendations of the SFS Programme’s 3rd conference and building on the momentum and the findings of the UNFSS, the objectives of the 4th global conference are: To present transformational actions, tools and initiatives that have emerged since the UNFSS with a view to promote their uptake and upscaling in national and local policy-making processes. To further promote the food systems approach and inclusive governance and collaboration at all levels – including multilateral and particularly Rio Conventions - with a view to foster their uptake for the development of multi-sectoral action plans towards sustainable consumption and production in food systems; and To provide a space for National Convenors, UNFSS coalitions and other relevant multi-actor initiatives as well as other food systems actors, to build capacities and deepen their collective efforts towards sustainable food systems pathways, in view of the UNFSS 2023 Stock-Taking Moment. The expected outcomes of the conference are: Evidence-based recommendations on a range of transformational actions to refine, and achieve integration across National Pathways, climate NDCs, CBD targets and the broader SDGs, and increase implementation with a focus on inclusive governance and collaboration, integrated policies and means of implementation; and Update of progress/commitments/new processes by countries and other stakeholders on National Pathways and other food systems transformation actions. Strengthen the UNFSS 'Ecosystem of Support' and its linkages to the SFS Programme. The conference will enable diverse stakeholders to showcase early signs of success in implementing UN FSS results, including by presenting tools and techniques that deal with interdependencies and trade-offs of the food systems challenges, allowing the sharing of lessons and experiences, with the goal of strengthening alliances and impactful initiatives that can deliver concrete actions in support of National Pathways. The conference will also discuss food system challenges and peer-to-peer learning and sharing of experiences from across the globe, emphasizing Asian region country participation. BACKGROUND ​ Over a third of the Earth’s habitable land supports agriculture, providing livelihoods for nearly half the world’s population. 21–37 percent of global greenhouse gas emissions are traceable to our food systems, driven primarily by deforestation, land use change, and land management activities. According to the United Nations Environment Programme/Chatham House, ‘Agriculture is the single largest cause of land-use change and habitat destruction, accounting for 80 per cent of all land-use change globally’. Global food systems leave approximately 828 million people (one in ten) affected by hunger, and more than 3 billion people cannot afford a healthy diet. About two-thirds of the extremely poor live in rural areas where most food is produced. There is an urgent need to build sustainable food systems that are healthy for people and the planet as put forth by the UN Secretary General’s convening of the first Food Systems Summit in 2021. The UNFSS generated unprecedented awareness and momentum on the pivotal role sustainable food systems play in achieving the SDGs and a 1.5-degree world. Through the UNFSS emphasis on dialogue and multi-sectoral plans, over 100 countries developed ‘Food Systems Transformation National Pathways’, the foundation for the necessary transformative action we need. A few months later, in June 22, and in acknowledgement of the successive multiple interrelated crises (the 4 Cs: COVID-19, high costs, new conflicts, and climate change) that have exacerbated the dire challenges that were already afflicting our society, the Stockholm+50 international meeting stated that a healthy planet may require a review of the way our current economic system works, including through defining and adopting new measures of progress and human well-being, supported by economic and fiscal instruments and multi-sectorial policy action that account for the value of human health and the environment. This unprecedented new background calls for ever more urgent transformative action at scale, requiring countries to deliver on Food Systems Transformation National Pathways and related commitments, which will be accounted for in the first UNFSS Stock-Taking meeting in 2023. The 4th global conference of the SFS Programme will take place before the Stock-taking meeting contributing to its preparations and building momentum by providing early signals of progress towards the transformation we need. ABOUT THE SFS PROGRAMME ​ The Sustainable Food Systems (SFS) Programme is a multi-stakeholder partnership with the aim to accelerate the transformation towards sustainable consumption and production patterns in all areas related to food, with a special focus on promoting a holistic food systems approach in policy making. The SFS Programme is part of the One Planet Network (10YFP), the UN mandated mechanism to foster Sustainable Consumption and Production (SDG12). The SFS Programme currently has over 190 members worldwide, bringing together leading organizations from government, the UN system, civil society, the scientific community, and the private sector. The Co-Leads of the SFS Programme are Costa Rica (Ministry of Agriculture and Livestock), Switzerland (Federal Office for Agriculture), and WWF, and they are supported by a 23-member Multi-stakeholder Advisory Committee (MAC). The SFS Programme played an active role in the preparatory process of the UN Food Systems Summit (UN FSS) that took place in September 2021. Among other things, it organized the 1st Global Food Systems Summit Dialogue as part of the ‘3rd global conference of the SFS Programme ’, and several of its members were chairing the UN FSS’s action tracks as well as the development of the multi-stakeholder action coalitions that came out of the UN FSS. Now, the SFS Programme aims to support the processes established by the UNFSS’s outcomes, including by making its tools readily available to coalitions and countries in support of the National Pathways for Food Systems Transformation, and by providing a space for co-creation and exchange among the different UN FSS coalitions, other relevant initiatives, National Convenors, and the wide range of actors that share the vision on sustainable food systems. The newly adopted UN Global SCP Strategy , foresees that the UN One Planet network and the broader ‘SCP community’ support the UNFSS follow-up process, including through the leadership of the SFS Programme.

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Why Rural PM is a management incubator composed of several social entrepreneurs who have joined forces to find solutions for a ‘problem tree’, by bringing extended know-how and experiences together primarily from agriculture, software, design, hospitality, psychology and education sectors. ​ Our network fosters circular thinking practices and empowers organizations to embrace human and environment centric management models. Through our education programs, we provide a comprehensive and engaging learning experience for agriculture and food system actors, offering a plethora of resources. From transformative learning, social return on investment tours and incubation camps, to insightful articles and exercises, we aim to guide, upscale and inspire people about the entire journey of agriculture and food. Currently, our mission is to enhance management capacities of actors along the path from farm to fork cycle to protect environmental and gastronomic legacies. ​ At the root of the problem tree we are focusing on, there are inefficiencies in agricultural practices, mismanagement of rural policies and erosion of gastronomic heritage. The following long term seeds that we have been sowing since 2011, guide us along our path: ​ How can we design and co-create transformation paths for the agriculture and food system actors with the aim of maturing their management structures? ​ ​How farming and HORECA professionals can be guided towards circular systems to produce regenerative solutions in our culture and gastronomy? ​ ​How can we exemplify simple, fit for purpose and efficient management practices for the use of farm to fork policy makers and their related ecosystems?

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Join our trainers community Are you a management expert, coach, agronomist, farm expert, chef, researcher or HoReCa professional with experience in agrifood systems? We invite you to become a part of our global trainers community! ​ At Rural PM, we are dedicated to empowering food and agriculture professionals through transformative learning and innovative practices. By joining our community, you'll collaborate with like minded experts, share your knowledge, and contribute to impactful training programs designed to enhance social impact, efficiency, and resilience in the agrifood sector. This is a unique opportunity to expand your network, develop your skills, and make a meaningful difference in the industry. ​ If you're passionate about driving transformation in agriculture and food, and sharing your expertise, we want to hear from you! Join us in shaping the future of agrifood systems. ​ ​

Transformative Learning in Farming & HORECA The transformative learning trajectory for agriculture and food system actors has several modalities depending on the maturity profile of the participants. Both the content of the program and the advisory through incubation program are unique to each entity. Throughout this trajectory domain experts provide their know-how for participants to upscale their management capabilities in their agriculture and food initiatives. A previous workshop is required in the embryo phase to create a tailor fit roadmap which will enable to study all possible scenarios. Book your seat